(New Nerf guns run between $6 and $50, depending on the model.) It’s also cheap enough to be accessible to a wide range of audiences and it’s not gonna be outdated in six months,” he said. “You’ve got nostalgia, empowerment, the social component, constant innovation, marketing, and new categories being opened. A fan group in the Bay Area of California has amassed hundreds of blasters and regularly hosts games of Nerf tag with about a dozen players.Ī’s Nerf expert Paul Mindemann told Quartz, “you’ve got this confluence of different things happening” that are propping up the Nerf brand. The brand has a cult-like following among some adults who grew up playing with the toy guns. Blasters aren’t just for kids anymore either.
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